Event and Online Marketing

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Economics, Event Management, Event Design, Event Organisation, Event Creation, Online Marketing, Online Marketing Concepts, Social Media/Content/Influencer Marketing, Online Advertising, Social Competence and Scientific Work, Data Protection/Legal Issues, Business Informatics

Annotation

The career-integrated distance learning course in Event and Online Marketing (Bachelor’s degree) is set up at the Chemnitz University of Technology Centre for Knowledge and Technology Transfer (ZWT). It is realised in cooperation with TUCed –An-Institut für Transfer und Weiterbildung GmbH (TUCed) This collaboration enables the range of courses to be tailored to the needs of professionals. The course content is taught at TUCed, the competence centre for event research at Chemnitz University of Technology. The exams are carried out under the responsibility of the ZWT and the degree is awarded by the Chemnitz University of Technology. The standard period of study is 8 semesters, whereby the study programme is offered within 6 semesters. Depending on previous education and study intensity, a degree can therefore be obtained before the end of the standard period of study. The 7th and 8th semester can be used to complete the study programme. There are recognition options in the event of relevant initial training with business / commercial components, for example from the areas of media, marketing / communication, events, tourism, trade. The career-integrated distance learning (current employment or employment contract not required) includes e-learning and self-study sections as well as online/hybrid seminar phases with a pronounced practical component. As a distance learning course, the Bachelor’s degree can be completed regardless of location. In total, the study programme comprises approx. 20 one- to three-day seminar phases (online/hybrid) during the first five semesters. This corresponds to approx. 4 seminar phases per semester. The sixth semester is reserved for the completion of the Bachelor's thesis. The seminar phases take place between Thursday and Saturday. After successful completion, graduates are awarded the academic degree of Bachelor of Science. Students thus acquire a state-recognised degree from Chemnitz University of Technology. This also gives them access to the advanced Master's programme, e.g. in Events, at TUCed GmbH. Achim Kießig, MSc Subject-specific student advice for the Bachelor's course in Event and Online Marketing Reichenhainer Str. 29 09126 Chemnitz achim.kiessig@tuced.tu-chemnitz.de 0371 909 49 34

Admission modus

Without admission restriction

Admission requirements

General higher education entrance qualification, or relevant subject-restricted higher education entrance qualification, or a subject-related Master craftsman examination or a qualification for admission to higher education recognised as equivalent by legislation. Applications for a place will be continuously checked (no deadline) and admission will be granted promptly. The maximum number of participants per cycle is 25.

incl. examination fees