Digital Marketing

full time

Master of Science

Master
Degree

4 semesters

Standard period of study (amount)

Schmalkalden

Location

July 2025 (Germans and inhabitants)

July 2025 (EU), July 2025 (Non-EU)

Overview and admission

Study Type

graduate

Admission semester

Summer and Winter Semester

Area of study

  • Computer Science
  • Media Informatics
  • Information Systems and Management

Annotation

The aim of the course is to impart comprehensive competencies that enable students to meet practical requirements in a professional and responsible manner. You will acquire the necessary knowledge and skills to analyse marketing challenges in the context of new media and to solve them in a goal-oriented manner. The Master of Digital Marketing has a special, highly topical profile within Germany due to the teaching of extensive design-oriented competencies and the connection to the Faculty of Computer Science.

Admission modus

Without admission restriction

Admission requirements (Link)

Lecture period

06.10.2025 - 30.01.2026

Application deadlines

Winter semester (2024/2025)
  • Application deadline for Germans and inhabitants

    27.04.2025 - 15.07.2025

  • Deadlines for International Students from the European Union

    27.04.2025 - 15.07.2025

  • Deadlines for international students from countries that are not members of the European Union

    27.04.2025 - 15.07.2025

  • Enrollment deadline for Germans and foreign students

    27.04.2025 - 15.07.2025

Languages of instruction

Main language

German