Business Administration/Marketing Communication and Digital Marketing

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Marketing Management, Communication Management, Communication Policy Instruments, New Communication Technologies

Annotation

Marketing Communication and Digital Marketing in the Business Administration degree course Your opportunity for a unique university education in the field of communication management and digital market communication. The degree course combines business administration and communication science and thus prepares you perfectly for your career entry. You will gain relevant academic knowledge in marketing and communication science as well as in closely related subject areas such as advertising psychology, market research or competition law. Training courses in moving images, storytelling and content marketing, search engine optimisation, strategic planning, social media marketing as well as photography and the production of digital media give you practical insights into the creative realisation of marketing communication. In concrete practical projects, you work as a team to develop strategies and concepts for the marketing communication of companies, non-profit organisations, agencies and media. As a graduate, our excellent contacts with the communications industry and the branded goods industry as well as our highly qualified teaching staff make you extremely attractive for future employers.

Admission modus

Local admission restriction

Admission requirements (Link)

Admission requirements

90% of study places are awarded via the university’s internal selection procedure with the following selection criteria: Initially, a weighted overall grade is calculated for the higher education entrance qualification. This is determined as follows: Average grade in the university entrance exam (HZB) - 50% Individual grades of the qualification for admission to higher education in Mathematics – 30% Individual grades of the qualification for admission to higher education in English – 20% Then a weighted grade for the selection procedure, determined as follows: Weighted overall grade for the qualification for admission to higher education – 70% Result of the academic ability test – 30% Participation in the academic ability test is voluntary; it can improve your chances of gaining a place to study but can never diminish them.

Fees

Fees (Link)