International Business Administration - Focus on Digital Marketing

Study Type

undergraduate

Admission semester

Summer and Winter Semester

Focus

Online Marketing, Marketing and Distribution, Marketing, Business Administration, Brand Management, Consumer Behaviour, Digital economy, Communication, Creativity and Innovation, Economics

Annotation

Sophisticated marketing strategies are the basis for the most important decisions of a modern company. The days of guesswork are over – hard data and customer insights now allow marketers to send targeted messages to a dedicated audience. In other words: qualified digital marketing has a direct effect on sales. The special feature of this degree course: this is a business management degree course that prepares you for a solid career in the business sector. The focus on digital marketing follows a broad approach. Instead of limiting yourself to specialised roles, this comprehensive teaching method gives you flexibility in your career choice. As a result, the knowledge and skills you acquire will remain valid for longer than the fast-paced technological innovations in this area. In Hamburg, we have developed this industry-friendly Bachelor's academic degree especially for you – to explore various management disciplines with you and deepen your knowledge in the operational areas of digital marketing. With the skills you acquire in this international Business Administration degree course, you can navigate a company of any size through the most stormy waters. At the same time, you will gain a deep understanding of the guardrails for successful companies, such as international business law, investment management and accounting. Specialised marketing topics such as brand management, communication, online marketing and advertising psychology are on the curriculum, as are practice projects to develop your creative, social and analytical skills.

Admission modus

Without admission restriction

Admission requirements (Link)

Fees

690.00 EUR / semester

Fees (Link)

EU/EEA students (incl. Switzerland, the Western Balkans and Ukraine): 7-semester variant. The EU/EEA tuition fees for the 6-semester version amount to EUR 790/month. Non-EU/EEA students pay per semester (EUR 4725: 7-semester variant; EUR 5,355: 6-semester variant).