International Marketing Management

Study Type

graduate

Admission semester

Winter Semester only

Focus

Strategic Behaviour in International Markets, International Marketing, Current Issues in Marketing (e.g. Empirical Methods in Marketing), Intercultural Consumer Behaviour

Admission modus

Local admission restriction

Admission requirements (Link)

Admission requirements

- Bachelor or equivalent academic degree in Economics or a Combination degree course in Economics and other disciplines (e.g. Industrial Engineering, Business Information Technology or Business Law) - at least 210 ECTS points (applicants with 180 credit points must additionally acquire 30 credit points, for example through an integrated work placement; i.e. the Master's degree programme is thereby extended by one semester) - Proof that courses from the area of Marketing equating to at least 15 ECTS CP were completed in the previous degree - Work experience in the desired field of study of at least one year, if available - Very good English language skills that corresponds to the upper level B2 of the Common European Framework of Reference for Languages (CEFR) - GMAT / GMAT Focus with a result of over 600 points, if available - Letter of motivation and curriculum vitae in English