Brand & Marketing Management BA

full time

Bachelor of Arts

Bachelor
Degree

6 semesters

Standard period of study (amount)

Hamburg

Location

Overview and admission

Study Type

undergraduate

Admission semester

Admission only in the winter quarter

Area of study

  • Business Administration
  • Marketing, Distribution

Focus

Brand Management, Marketing, Business Administration, Market Research, Target Group Analyses, Advertising Psychology & Neuromarketing, Experience-Oriented Brand Communication, International Brand Management, Innovation Management, Market & Trend Research

Admission modus

Without admission restriction

Admission requirements (Link)

Admission requirements

School leaving certificate giving right of entry to general or subject-restricted higher education, or relevant vocational qualification with experience.

Lecture period

  • 01.10.2023 - 31.03.2024
  • 01.04.2024 - 30.09.2024

Application deadlines

Summer semester (2024)
  • Application deadline for Germans and inhabitants

    Registration for the summer semester by 15.03.

  • Deadlines for International Students from the European Union

    Registration for the summer semester by 15.03.

  • Deadlines for international students from countries that are not members of the European Union

    Registration for the summer semester by 15.12.

Winter semester (2023/2024)
  • Application deadline for Germans and inhabitants

    Registration for the winter semester by 15.09.

  • Deadlines for International Students from the European Union

    Registration for the winter semester by 15.09.

  • Deadlines for international students from countries that are not members of the European Union

    Registration for the winter semester by 30.06.

Tuition fee

Fees

495.00 EUR / Month

Fees (Link)

A one-time enrolment fee of EUR 890 and an examination fee of EUR 200 will be charged. Ask the Student Advice Office about tuition fees for students from countries outside of the EU.

Languages of instruction

Main language

German

Further languages

English